Partly AP story, so no excerpt.

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Trader Joe's says it will not rebrand ethnic food labels despite petition calling names racist
Thursday, July 30, 2020 6:00PM

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https://abc7chicago.com/trader-joes-racist-names-renaming-products-joes-petition-tjs/6343195/

Here is an excerpt from the petition, which is linked in the article. I was especially amused by the word "exoticism", which I hadn't realized was bad. (By the way, did you know Trader Joe's is German-owned? Other members of the same German family own Aldi in the US.)

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We demand that Trader Joe’s remove racist branding and packaging from its stores. The grocery chain labels some of its ethnic foods with modifications of “Joe” that belies a narrative of exoticism that perpetuates harmful stereotypes. For example, “Trader Ming’s” is used to brand the chain’s Chinese food, “Arabian Joe” brands Middle Eastern foods, “Trader José” brands Mexican foods, “Trader Giotto’s” is for Italian food, and “Trader Joe San” brands their Japanese cuisine. Furthermore, the Trader Joe's company takes pride in the fact that the founder, Joe Coulombe, took inspiration in building the Trader Joe’s brand from a racist book and a controversial theme park attraction, both of which have received criticism for romanticizing Western Imperialism and fetishizing non-Western peoples. We learn directly from the Trader Joe’s website that the first Trader Joe’s store:...
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