BATTLE FOR WORLD / THE HINDU | June 27, 2019: The article highlights the international detergent brand Ariel caught up in controversy for an advertisement questioning gender stereotypes in the conservative patriarchal country of Pakistan, with religious critics denouncing the company for insulting Islam.

The commercial narrative for Ariel soap calls for women to break free of conservatives norms and pursue careers. And shows several women representing different professions, such as a journalist, doctor, construction worker, cricket player, etc. as the women expressing their freedom pushing dirty sheets hanging on a clothesline off the TV screen.

Written on the sheets are common shun phrases used to reinforce the oppression of women in Pakistan, asking the question "What will people say?", which signals scandal every time a woman chooses to challenge gender norms. The ad ends with a close-up photo of the Pakistan women's cricket team captain Bismah Maroof saying: “Stay within the house... these are not only sentences but stains”.

Social media websites are abuzz about the issue, with conservatives lambasting the ad message. A poster on Twitter, Binte Suleman, said: "They (are) insulting Islamic teaching in their advertising."

(In the Silent Revolution Of Truth, Compilation Edition, Volume 1, “enhanced”, the free PDF book: Download and read about the position of women, page 1425. The horrible bad habit of men of different cultures, and women and men are equivalent human beings, page 1426. Many cultures are influenced by millennium-old oppression of women by the majority of the men, page 1428. Note: Use the page number display located at top right to find the correct page. Free Book, PDF Format – Links: Book Summary | and Download Book - Volume 1)

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